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Trust architecture

How AWE
works.

Credibility is a practice. These are the rules readers, contributors, experts and partners can hold us to.

Story selection

Public value comes first.

AWE looks for consequential environmental questions, people doing meaningful work, interventions worth examining and claims that deserve follow-up. Visibility is not endorsement.

Evidence

Five records stay connected.

Claim → Action → Responsible actor → Evidence → Outcome. Sources are labelled by type, and confidence describes the support for a claim rather than the desirability of its subject.

What we know

Statements supported by the sources available at publication.

What we don’t know

Gaps, unresolved conflicts, unavailable records and questions that still require reporting.

Editorial workflow

From idea to public record.

Idea → Assigned → Researching → Evidence Review → Draft → Editorial Review → Scientific Review when required → Ready → Published → Updated.

The public charter

Twelve commitments.

01 · Show the source

Readers should be able to see where a consequential fact came from.

02 · Separate claim from evidence

A statement, an action and a measured outcome are different records.

03 · Name responsibility

Environmental action becomes clearer when institutional responsibility is visible.

04 · Say what we do not know

Missing, conflicting and uncertain evidence stays visible.

05 · Preserve the boundary

Dates, units, locations and reporting boundaries travel with a number.

06 · Do not confuse disclosure with performance

More reporting does not automatically mean a cleaner outcome.

07 · Use review proportionately

Technical health or causal claims may require specialist review; every community story does not pretend to be peer-reviewed.

08 · Label supplied material

Company, partner and community-provided evidence keeps its provenance.

09 · Keep commercial influence visible

Sponsored work is labelled and cannot silently alter an evidence assessment.

10 · Protect contributors

Consent and responsible handling guide submissions and community reporting.

11 · Record corrections

Material changes remain visible with dates and reasons.

12 · Follow what happens next

AWE returns to interventions and asks whether the promised result appeared.